1985įor a brief period, the Nike logo was inside a square. The style of kerning is particularly intriguing, with different spacing between the letters. The new font has a far more geometric shape, and the edge of “E” runs into the swoosh’s tail. 1978įutura Bold replaced the cursive serif typeface in 1978. 1971Ĭarolyn Davidson’s first designs didn’t catch Knight’s eye, but he still decided to use them, accepting that they’d perhaps win him over in time. For her troubles, Carolyn Davidson was paid just $35! Despite being a simple but famous logo, the swoosh symbol has changed and evolved since it was first conceived. The Nike logo was designed by Carolyn Davidson, a graphic design student attending Portland State University, where Phil Knight, one of Nike’s founders, was an accounting professor. The swoosh is so famous that most of the company’s recent ads omit the Nike name altogether and use just the logo, often alongside their tagline “Just Do It.” The Nike emblem is one of the most iconic and popular logos in history. Through its slogan “Just Do It” and visual elements, the company has endeavored to promote the psychological impact of its products.

The Nike Logo is, in some way, the best type of emotional communication. Its most popular athletic shoes bear the Nike emblem. The company has more than 700 outlets worldwide and sells a wide variety of sports apparel with creative packaging. Nike has over 44,000 employees around the globe, and its total assets are about $15 billion. The company was initially known as Blue Ribbon Sports but switched to the present Nike name in 1971. In 1964 the company was founded by Phil Knight and Bill Bowerman. Nike is a United States corporation with headquarters in Washington County in the state of Oregon. The swoosh image has a life of its own as it’s already patented and extremely popular. In fact, 62% of the sports shoe market belongs to Nike.

Along with athletes and sports followers, millennials like buying products bearing the Nike logo. The Nike swoosh symbol is one of the world’s simplest but most effective branding visuals. This is a look at the Nike Logo and some history behind the business.

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